Those four interlinked rings are easily recognizable as a symbol of premium German workmanship in the automobile industry. Auto Union Deutschland Ingolstadt’s (Audi) emblem represents the four brands that made up its amalgamation: Audi, DKW, Horch and Wanderer. Audi’s history can be traced back to 1899 when Horch, an automobile company, was founded by August Horch. He was later forced to leave and start another company. Since his own last name was no longer available for his use, he used Audi, which is the Latin equivalent of the German Horch, meaning “to listen”. After the 1932 merger of the four marques, Audi went through troubled times during the war and later under socialist rule. Since then, Audi has gone through different ownerships, including Daimler-Benz in 1958 and Volkswagen in 1964. However, throughout its long history, Audi has always been known for its sophistication and innovation.