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Whether the name
is a combination of “luxury” and “elegance” or an acronym for “Luxury EXport to
the US”, the phonetic impact of Lexus suggests luxury and high technology. The
concept of a luxury car division in Toyota began as early as 1983. It took many
years of crafting and brainstorming before the perfect moment came along in 1989
to unveil Toyota’s entry into the premium market. No expense was spared as
Lexus was introduced with a superb advertizing campaign and legions of experts
to oversee every possible aspect. It is this uncompromising stand on quality
that has made Lexus the highest-selling make of luxury car in the United
States. With the meticulous attention to detail and absolute dedication of the
people behind Lexus, the marque holds true to its slogan of “The Relentless
Pursuit of Perfection”.
Major Lexus Milestones:
2002 – Lexus made DVD-based navigation systems standard equipment, making it the first company to do so.
2004 – Lexus became the first marque to introduce a hybrid luxury vehicle in the form of the RX 400h.
2006 – Lexus introduced the 2007 Lexus LS 460L, the first car in North America with Toyota’s self-parking technology.
Interesting Lexus Fact:
Lexus prides
itself for the superior customer service it provides. The luxury experience
goes beyond the purchase.
a. Their service departments feature such amenities as internet access and an indoor putting green.
b. Customers also find that the refreshment bar and accessories shop make a typically austere setting more friendly and fun.
c. Lexus dealerships offer complimentary loaner cars and free car washes as well as include cafés and boutiques in the setup.
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