Chrysler had its beginnings in the early 1920s and ever since has had considerable contributions both in automobile and national history. Walter P. Chrysler, who had left an important position in General Motors to start a career as a “doctor of ailing automakers”, founded the Chrysler Corporation. The business was born from the overhauled Maxwell-Chalmers company. Prior to this, Chrysler had also rescued an ailing Willys company, where he had begun work on the prototype of the Chrysler Six. This was the first Chrysler automobile, which was launched in 1924. The Chrysler Six provided customers with two significant features: excellent engineering and affordable price. Later in the century, Chrysler became an important figure in the campaign to buy American under its new CEO, Lee Iacoca. To this day, Chrysler continues to uphold its reputation for innovative engineering and style.