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Home > Search New Cars > Rolls Royce

Browse Rolls Royce Cars

2010 Rolls Royce Phantom

Everybody is in awe of the Rolls-Royce, a brand that represents classic beauty and elegant opulence. Named for the historic partnership of Frederick Henry Royce and Charles Stewart Rolls in 1906, Rolls-Royce’s reputation for being the “best car in the world” was established by its first model, the Silver Ghost. Incidentally, the term was not part of the company’s publicity pitch and actually originated from the prestigious Autocar publication. Rolls-Royce expanded its business throughout the years, branching into several other fields until the company’s nationalization in 1971. This resulted in the creation of a separate automobile company called Rolls-Royce Motors. The road to the future may have been dynamic and colorful, but the Rolls-Royce brand, currently owned by BMW, has remained steadfast in all its prime qualities.

Major Rolls-Royce Milestones:

1949 – The Rolls-Royce Silver Dawn, the first Rolls-Royce sold as a complete car (with body instead of chassis only), was introduced.

1976 – The Rolls-Royce Silver Shadow II was the first Rolls-Royce to use rack and pinion steering and was the first car to feature split-level air conditioning.

1985 – Rolls-Royce built its 100,100^th car, a Silver Spur centenary, which was retained by the company. However, 25 duplicate Centenarys were to be sold for $125,000 each at that time.

Interesting Rolls-Royce Fact:

Royce had suffered from a nervous breakdown. Although he was able to recover from that episode, he never again went back to the plant to work. Instead, he issued directions, including engineering specifications, by mail. His letters have been bound into a volume referred to as “the bible” by company executives and it remains a powerful and influential piece of literature in the company today.